Welcome to the
Heart of the South

Selfoss Centre is a pioneering tribute to Icelandic architecture – the perfect place to shop, sip and socialize with locals.

Eat & Drink

Whether you want a quick bite or a fancy meal, Selfoss Centre offers over 20 restaurants, cafes and bars where you can explore Icelandic cuisine and more, including the delights of the Old Dairy food hall.



From independent shops and local design to top Icelandic brands, Selfoss Centre offers a diverse range of quality products to buy and take home.


See & do

Foodie & Shopping Hotspot Explore superb restaurants, charming cafes and niche retail brands in a unique setting.


Great Hub to Explore Iceland‘s Most Popular Places

Selfoss is located in the heart of the Golden Circle and South Coast Routes, yet only forty minutes’ drive from Reykjavík.

Max 1 hour by car

Many of Iceland’s most amazing natural wonders and activities lie within a 1-hour drive of Selfoss.

Max 5 minutes on foot

Selfoss offers a range of essential services within easy walking distance, from shops, supermarkets and over 20 restaurants, to the swimming pool and much more.

Where Old Meets New

The brand new town centre is an innovative architectural experiment, offering over 10 restaurants and a range of artisan shops. A pioneering tribute to Icelandic history, with a very modern twist.